Using artificial intelligence to produce text and images does not remove editorial responsibility. Before publication, it is useful to reconstruct sources, permissions and the genuine role of human input.

The origin of materials matters

Apparently new content may incorporate protected elements, distinctive signs or recognisable features of earlier works. The assessment concerns both the result and the materials supplied to the tool.

Documenting the creative process helps businesses, professionals and publishers assess risk and demonstrate the decisions they made.

From experimentation to an internal process

Simple policies can clarify which tools may be used, what data must not be entered and when legal or editorial review is required.

The goal is not to slow innovation, but to make it compatible with copyright, confidentiality, reputation and contractual obligations.

This content is for information only and does not replace legal advice relating to a specific matter.