Rome · Milan · International counsel

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Law firm · Rome and Milan

Assets, ideas, enterprise.

We protect what matters today, creating legal solutions built to last.

Immagine della slide: Assets, ideas, enterprise.
Ritratto dell’avvocato Serena Mattei
Rome

Palazzo Grazioli
Via del Plebiscito, 102

Perspective

Legal expertise
and a broad outlook

A legal perspective connecting people, assets and the future.

Approach

The Law Firm assists individuals, families, professionals and businesses in decisions requiring technical rigour and strategic sensitivity.

Experience

Long-standing experience in civil, succession and intellectual property law meets first-hand knowledge of business, media and communications. Every matter is handled with personal responsibility, discretion and clarity.

Rome & MilanTwo offices, one coordinated presence
Italian & EnglishBilingual legal assistance
Relationship 1:1Personal responsibility for every instruction

Three paths, one vision

Complexity becomes direction.

Our expertise is organised around the assets, ideas and activities that clients wish to protect and develop.

Protection & continuity

Assets & succession

Protection, continuity and generational transition for family and business assets.

Expertise
  • Succession law and private wealth advice
  • Planning, wills and family agreements
  • Digital inheritance and intellectual property
  • Real estate and cross-border transactions

Ideas & identity

Creativity & technology

Protecting ideas, identity and content in the creative and digital economy.

Expertise
  • Copyright and digital assets
  • Industrial property and unfair competition
  • Media, communications and reputation
  • Trade marks, software, design and know-how

Growth & decisions

Business & markets

Civil, corporate and commercial advice focused on sound business decisions.

Expertise
  • Contracts and negotiation
  • Civil, corporate and commercial law
  • Litigation and arbitration
  • International business

Practice areas

Precise expertise. Integrated vision.

Dalla prevenzione del rischio alla tutela in giudizio, ogni materia è affrontata nel contesto più ampio della persona e dell’impresa.

Mosaico decorativo nello Studio legale
01

Succession law and private wealth advice

Advice across inheritance matters, from planning to litigation, with particular attention to safeguarding family and business assets.

  • Wills, challenges and gifts
  • Acceptance with benefit of inventory
  • Estate division and protection of heirs
  • Family agreements and protected funds
  • Real estate transactions and notarial deeds
02

Intellectual property and unfair competition

Strategic advice and representation for the creation, circulation and protection of intellectual and industrial assets.

  • Trade marks, patents, models and design
  • Copyright, software and databases
  • Licensing, assignment and commercialisation
  • Know-how, trade secrets and counterfeiting
03

Media and communications

A practice where legal expertise meets direct experience in economic and financial journalism.

  • Defamation in print and digital media
  • Reporting, criticism and satire
  • Reputation, image, name and the right to be forgotten
  • Advertising and digital communications
04

Copyright and digital assets

Protection of content and management of rights in the digital ecosystem, including issues raised by artificial intelligence.

  • Plagiarism and copyright infringement
  • Publishing agreements and web licences
  • Text and data mining and artificial intelligence
  • Accounts, data and monetised content
05

Digital inheritance and intellectual property

Managing copyright, trade marks and digital assets in succession and generational transitions.

  • Access to and transfer of digital accounts
  • Digital wills
  • Family trade marks and corporate brands
  • Post-mortem licences and inheritance rights
06

Civil, corporate and commercial law

Advisory and contentious assistance for individuals and businesses, from incorporation to extraordinary transactions.

  • Contracts and legal opinions
  • Business transfers and leases
  • Mergers, demergers and acquisitions
  • Due diligence, litigation and arbitration
07

International business

Italian legal coordination supported, where needed, by foreign advisers with legal, business and institutional expertise.

  • Cross-border transactions and contracts
  • International market entry
  • A network of qualified correspondents
  • Assistance in Italian and English
Ritratto professionale dell’avvocato Serena Mattei
RigourCuriosityResponsibility

Serena Mattei

Lawyer. Supreme Court advocate. Journalist.

A legal education and a career in communications provide multiple perspectives on complex legal matters.

Serena Mattei graduated with honours in Law from Sapienza University of Rome and specialised in business journalism and communications at LUISS. She is admitted to the Special Register of Supreme Court advocates and is an ICE lecturer and tutor.

Education

Sapienza · LUISS · European Parliament · JLS Master in Intellectual Property Law

Associations

AIPPI · ALAI Italia · IBA 2024

Services

Lawyer (Supreme Court advocate) · Journalist · ICE lecturer/tutor

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Affiliations & network

Italian roots. International relationships.

The Law Firm coordinates selected professionals and correspondents to ensure continuity of assistance in cross-border transactions and disputes.

United KingdomOf Counsel

Ascheri Group

A London-based international network bringing together professionals from several countries. Serena Mattei acts as Of Counsel and contributes to Ascheri Academy training activities.

Explore Guido Ascheri and the Group
Switzerland · worldwideMembership

AIPPI

The world’s leading non-profit association dedicated to developing and improving laws for the protection of intellectual property, with over 8,000 members in more than 110 countries.

AIPPI membership gives the Law Firm access to cross-border contacts with companies, advisers, academics and intellectual property professionals across EU and non-EU jurisdictions.

Discover AIPPI
MembershipsCurrent and former professional memberships
  • ALAI Italia
  • International Bar Association · 2024
Macchine da scrivere storiche conservate nello Studio legale

Thought & insight

Law is also a culture of change.

Education

Webinars and insights for Ascheri Academy

Succession, family agreements, copyright, trade marks and unfair competition.

Articles · News · Commentary

Read the latest insight

Law, read
in the present.

Notes, commentary and insights by Serena Mattei on matters involving assets, creativity and business.

Events and Conferences

AIPPI 2026: From Hamburg to Cannes, New Challenges for Intellectual Property, Identity and Creativity in the Age of AI

As the 2026 AIPPI World Congress draws to a close, reflections focus on effective protection in the digital environment, personality rights and the meaning of creation in the age of artificial intelligence. The 2026 AIPPI World Congress closes today, 10 October, in Hamburg, introducing new topics for discussion and looking ahead to Cannes 2027. These […]

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Events and Conferences

From Hamburg: AIPPI World Congress 2026 — Dialogue and New Perspectives on Intellectual Property

Days of meetings, insights and international dialogue on the challenges facing intellectual property. We are in Hamburg for the 2026 AIPPI World Congress, taking place from 7 to 10 October, bringing together intellectual property professionals from around the world. Attending the Congress means joining a conversation that spans legal systems, professional experiences and perspectives. These […]

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Commentary

Trademark Parody and Freedom of Expression: Where Does Fair Use Stand?

A parody of Zorro in a commercial. A political parody of the Ikea logo, including on social media. Satirical merchandise: the Lacoste crocodile transformed into a dinosaur on T-shirts. Record labels reworked for satirical effect. A parody meme of a luxury brand used to launch an ice cream flavour or a new toy. Do these […]

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